How to Create an Impactful CV
Due to be launched in July 2025
Your CV is more than a list of jobs. It’s your personal brand in written form.
This course is designed to help you craft a CV that clearly communicates your strengths, achievements, and aspirations to employers, recruiters, and across your network.
Through a series of focused lessons, you will learn how to structure your CV strategically, showcase your experience through outcomes, and tailor it for different roles or sectors. You’ll also be guided on how to present your qualifications, optimise for applicant tracking systems, and refine your design for clarity and professionalism.
You’ll leave this course with:
A CV that reflects who you are, what you bring, and where you're headed.
Tools to customise your CV for different opportunities, using AI and self-reflection prompts.
A confident understanding of how to use your CV across applications, networking, and online platforms.
Downloadable templates, bonus sections for career transitions, and practical exercises ensure your CV stands out — now and as your career evolves.
-
Welcome and How to Use the Course
-
Welcome
Start your journey with an encouraging welcome from Heather I’anson, career coach and CV expert. This video sets the tone for the course, introduces the Experience Impact Model, and explains how you’ll build a CV that reflects your value, direction, and potential — not just your responsibilities.
-
How to Engage With the Course
Learn how to get the most from this course with practical tips on pacing, navigation, and using the tools provided. Discover why short, focused lessons work, how to apply templates and AI prompts, and why building your CV step by step leads to lasting confidence.
-
-
Purpose of a CV
-
Purpose of a CV - Welcome
By the end of this module, you will understand that a CV is not only a standard format for capturing essential biographical information but also a powerful tool for showcasing your unique skills, values, and career expectations. You will recognise how a well-crafted CV can streamline the job application process, helping you present yourself in a concise, clear, and easily accessible way that sets you apart in a competitive job market.
-
What is a CV and Why You Need One?
In this lesson, you’ll gain a clear understanding of what a CV really is — and why it matters now, even if it hasn’t featured heavily in your career so far. We’ll explore how your CV acts as a personal marketing tool, giving shape to your professional story and making it easy for others to recognise your value.
-
Your CV as a Personal Branding Statement
Your CV is more than a record of your work. It’s a strategic statement about who you are, what you bring, and where you’re heading. In this lesson, you’ll explore how to shape your CV as a personal brand that communicates your strengths, values, and career direction with clarity and confidence.
-
Self Reflection
This lesson guides you through reflecting on your career so far — identifying key achievements, turning points, and growth areas. You will also begin to shape a vision for where you want to go next, helping you use your CV as both a reflection of your past and a tool for your future.
-
Beyond Job Applications
Your CV isn’t just for job applications — it can open doors in many other professional settings too. In this lesson, you’ll learn how to adapt your CV content for LinkedIn profiles, networking conversations, conference bios, and other opportunities where you need to make your expertise visible and accessible.
-
-
Design/Structure of a CV
-
The Structure of a CV - Welcome
In this module, you’ll learn how to structure your CV with clarity and purpose. We’ll cover what to include, the order each section should appear in, and how to design it for both human readers and applicant tracking systems (ATS). You’ll explore each core section, make informed design choices, and apply practical tips to ensure your CV looks polished, professional, and aligned with your target role. A downloadable template is also included to help you build with confidence.
-
Using the Provided Template
In this lesson, you’ll learn how to make the most of the downloadable CV template included in the course. It is designed to help you apply best practices around layout, structure, and formatting. The template provides a strong foundation to build a professional and visually appealing CV.
-
Understanding the Standard CV Sections
This lesson introduces you to the key sections that form the foundation of a strong CV. You will learn what to include in each section, how to present it clearly, and why it matters. By understanding the purpose of each part, you will be able to build a CV that is well-structured and impactful from start to finish.
-
Optimising Your CV with Keywords
In this lesson, you will learn how to identify and use the right keywords to make your CV more visible to both applicant tracking systems and hiring managers. We will explore how to find industry-specific terms and incorporate them naturally into your content to improve your chances of being shortlisted.
-
ATS-Proof Design and Layout
This lesson focuses on how to design your CV so it works well with applicant tracking systems without losing clarity for human readers. You will learn the key formatting principles that keep your CV clean, structured, and accessible to both systems and decision-makers.ortlisted.
-
Creating a Visually Appealing CV
In this lesson, you will explore the design choices that make your CV both professional and easy to read. From font selection and spacing to the use of headings and layout, you will learn how to create a document that presents your content clearly and stands out for the right reasons.
-
Who Are You and How Can They Contact You?
This lesson covers how to present your name and contact details clearly and professionally at the top of your CV. You will learn what to include, how to format it, and considerations around using an alias or including your full address, so employers can easily reach you.
-
Extra-Curricular Activities
In this lesson, you will consider whether to include extra-curricular activities in your CV and how to decide which ones add real value. You will learn how to highlight relevant interests or commitments that reflect your skills, character, or values in a way that supports your professional story.
-
Referee Details
This lesson covers best practice when it comes to including referees on your CV. You will learn when to include referee details, when to leave them off, and how to ensure your CV stays focused and professional while still being ready to respond to requests from employers.
-
-
Career Summary
-
Career Summary - Welcome
In this module, you will create a clear, concise career summary that introduces who you are and where you are heading. You will use a structured approach and an AI prompt to reflect on your experience, values, and goals. The result will be a summary that strengthens your CV and works well across platforms such as LinkedIn or in professional introductions.
-
Purpose of the Career Summary
This lesson introduces the career summary and explains why it is one of the most important parts of your CV. You will learn how this short section acts as your value proposition, helping you stand out by clearly expressing your key achievements, strengths, and aspirations. Taking the time to get it right sets the tone for the rest of your CV.
-
Crafting the Career Summary
In this lesson, you will learn how to structure your career summary so it is clear, concise, and aligned with your goals. You will explore how to communicate your value through well-crafted sentences that highlight your strengths, experience, and aspirations in a way that resonates with hiring managers.
-
Using the AI Prompt for Self-Reflection
This lesson shows you how to use the AI prompt from the bonus materials to reflect on your career journey. By asking the right questions, you will uncover insights about your experience, values, and goals. These reflections will help you craft a career summary that feels authentic and stands out to employers.
-
Bonus : Demonstration of how to use the AI Prompt
This lesson looks different from the others as its a demonstration of how to use an AI Assistant. Heather shares her screen while running through the process from putting in the prompt, answering the individual questions and then inviting the AI Assistant to make edits.
-
-
Experience
-
Spotlight your Experience - Welcome
In this module, you will learn how to present your work experience in a way that highlights outcomes, not just responsibilities. You will discover how to give context to each role, prioritise recent experience, and include voluntary work where relevant. Bonus sections cover career breaks, contracting roles, and how to showcase transferable skills for career transitions.
-
Biographical Data and Headline Information
This lesson focuses on how to present key details like job titles, dates, and company context in a clear and consistent format. You will learn how to structure this information to give employers an immediate understanding of your role and where it fits within your overall career journey.
-
Outputs and Achievements
In this lesson, you will learn how to shift from listing tasks to highlighting the results of your work. By focusing on outcomes and measurable achievements, you will be able to demonstrate your impact and show potential employers the value you bring to a role.
-
Evidencing Skills
This lesson will help you show the skills behind your achievements. You will learn how to use examples to demonstrate both hard and soft skills, making it clear how your abilities contributed to your success in each role.
-
Bonus: Skills-Based CV for Career Transitions
This lesson focuses on how to build a CV that highlights your transferable skills when moving into a new role or sector. You will learn how to restructure your experience to emphasise what is most relevant, helping you make a confident and credible career transition.
-
Bonus: Contractors with Multiple Interim Roles
In this lesson, you will learn how to present a series of contract or interim roles in a clear and cohesive way. You will explore how to highlight the value of each role while demonstrating the breadth of your experience and the results you delivered across multiple assignments.
-
Incorporating NED/Trustee/Voluntary Experience
This lesson explores how to present non-executive director, trustee, or voluntary roles in a way that strengthens your CV. You will learn how to highlight strategic oversight, governance, and community impact, showing the added value these roles bring to your overall career story.
-
Bonus: Addressing Career Gaps
In this lesson, you will learn how to address career gaps with honesty and confidence. You will explore how to reframe periods of unemployment or time away from work as opportunities for growth, learning, or meaningful contribution, helping you present a well-rounded career narrative.
-
-
Education & Training
-
Spotlight your Education - Welcome
In this module, you will learn how to present your education, qualifications, and continued professional development in a way that supports your career story. You will explore how to prioritise relevant achievements, show that you have kept your skills up to date, and handle gaps or non-traditional learning with confidence.
-
Showcasing Your Professional Qualifications and Educational Achievements
Learn how to present your degrees, qualifications, and certifications in a clear, structured way. You will understand how to show their relevance to your career path and professional credibility.
-
Incorporating Continued Professional Development (CPD)
This lesson covers how to include CPD activities on your CV. You will learn how to showcase your commitment to staying current through workshops, seminars, and ongoing learning.
-
Bonus: Handling Academic Publications
Learn how to present academic publications clearly and professionally. This lesson will help you format and position research or written work to reflect your expertise.
-
-
Tailor Your CV
-
Tailor Your CV - Welcome
In this module, you will learn how to tailor your CV to specific roles, using AI tools and self-reflection to align your experience with the job. You will also explore when and how to create different CV versions that emphasise your strengths for different opportunities.
-
Creating Multiple CV Versions for Different Skills
Explore how and when to create different CV versions that highlight specific skills or experience. You will learn how to tailor your content efficiently to suit a range of roles or sectors.
-
Using AI Tools to Align Your CV with Job Descriptions
Learn how to use AI tools to analyse job descriptions and refine your CV. You will understand how to identify keywords and align your content with the language used by employers.
-
Self-Reflection: Highlighting Key Career Achievements
This lesson helps you identify your top 3 to 4 achievements and align them with the roles you are targeting. You will learn how to present them in a way that adds impact and relevance.
-
-
Final Review & Next Steps
-
Final Review - Welcome
In this final module, you will review and polish your CV, ensuring it reflects your experience, goals, and value. You will also learn how to maintain and evolve your CV as your career progresses.
-
Recap of Key Learnings
Review the key principles covered in the course, including personal branding, structuring your CV, and tailoring it for specific roles. You will use this time to ensure your CV is aligned, consistent, and ready.
-
Next Steps: Continuous Improvement
Understand why your CV should evolve alongside your career. Learn how to keep it up to date by reviewing after milestones, seeking feedback, and tailoring for each opportunity.
-
Proofread, Proofread, Proofread
This lesson highlights the importance of accuracy and polish. You will learn how to proofread your CV effectively and involve trusted others to ensure it is professional and error-free.
-
-
Looking Ahead
Learn how to use your CV as a tool for ongoing career planning. You will leave this module feeling motivated to keep refining and using your CV as your goals develop.
Meet your coach
✳
Meet your coach ✳
I'm Heather I’anson, a career coach with over 30 years of experience in executive recruitment and leadership development.
Throughout my career, I’ve helped senior professionals across sectors clarify their value, build career confidence, and move into roles where they truly thrive.
I created this course after seeing the same challenge time and again — talented individuals struggling to articulate their impact on paper.
Drawing on thousands of CV reviews, shortlisting panels, and coaching sessions, I developed the Experience Impact Model (EIM) — a practical framework that helps you move beyond responsibilities and write about real outcomes.
If you’re ready to stop underselling yourself and start presenting your experience with clarity and confidence, I’m here to guide you every step of the way.
Course FAQ
-
This is a new course! As questions are asked, we will populate the answers here
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.